Category: Generative AI

  • Who Owns the Customer in the Age of AI Agents?

    Who Owns the Customer in the Age of AI Agents?

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    Illustration by Eliot Wyatt

    AI agents are changing the nature of customer relationships by taking on more of the discovery, comparison, negotiation, and purchasing decisions that companies once controlled through their own

    On September 8, 2026, Meta launched Muse, a personal AI agent designed to act on a user’s behalf: filling out forms, negotiating, booking travel, and making purchases. Twelve days later, Amazon blocked Muse from shopping on its site, arguing that third-party agents should identify themselves and obtain a retailer’s permission before transacting on behalf of its customers.

  • What Top Performers Do Differently with AI—and Why They See the Biggest Benefits

    What Top Performers Do Differently with AI—and Why They See the Biggest Benefits

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    Illustration by Jason Ford

    AI isn’t simply replacing sales work or automatically equalizing sales performance; it’s providing disproportionate lift to individuals and organizations that can build systems around

    Generative AI has produced two competing views about which workers will benefit most. One view is that AI will narrow performance gaps by giving lower performers templates, answers, and coaching directly in their workflow. The other is that AI will widen those gaps by eliminating routine but necessary work, which will allow top performers to spend more time on higher-value activities where they already have an advantage. At the individual task level, high and low performers may both benefit, but the more important question is which effect dominates on net in real jobs, where workers perform bundles of activities. The answer matters for how firms hire, train, organize teams, and adjust practices built for their current talent mix.

  • The AI Risk Your Company Is Overlooking

    The AI Risk Your Company Is Overlooking

    October 6, 2026

    Summary.   

    In this week’s The Insider newsletter, technology editor Tom Stackpole shares a story from MIT’s Christian Catalini, who argues that when execution is cheap due to AI, verification

    The Insider is a weekly, subscriber-only newsletter, where our managing editor curates HBR stories, research, and ideas that senior leaders shouldn’t miss.

  • AI Is Making Verification the Bottleneck for Companies

    AI Is Making Verification the Bottleneck for Companies

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    Bernhard Lang/Getty Images

    Hierarchy does more than route information; it also verifies: deciding what information means, what deserves the firm’s attention, which outputs can be trusted, and which are worth

    Somewhere in your company today, an expert rejected a perfectly plausible answer. A controller caught a revenue figure that counted deferred bookings. A security engineer blocked a release that passed every test but would have handed an AI agent write access to the production database. That override, escalation, or reversal is the most valuable data your firm produces. If you record enough of those moments and use them, alongside everything else your firm knows and measures, to train an AI model that learns from each correction, you could, in theory, eliminate the need for managers to route information and coordinate action. In doing so, execution gets turbocharged by automation. You might even be able to eliminate hierarchy altogether.

  • How AI Is Changing Cyber Threats—and Cybersecurity—for SMBs

    How AI Is Changing Cyber Threats—and Cybersecurity—for SMBs

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    Small and medium-sized businesses (SMBs) have long been at a disadvantage on cybersecurity. State-of-the-art cybersecurity and resilience programs have historically been expensive and pursued only

    The cybersecurity outlook for small and medium-sized businesses can seem dire. Cybercriminal and nation-state cyberattacks appear to be on the rise, especially against utilities and small businesses. At the same time, there are new AI-enabled cyber risks, including AI agents from frontier labs breaching confinement and attacking other companies. Generative AI and machine-learning models have also streamlined traditional attack vectors. Phishing lures are now hyper-personalized, vulnerability discovery is exponentially faster, and ransomware operations are automated and ubiquitous.

  • How Leaders Talk About AI Predicts Adoption

    How Leaders Talk About AI Predicts Adoption

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    Illustration by Ana Moreno

    New research from BCG finds that how a company talks about AI is a material predictor of adoption results. The companies where leaders’ stories provide clarity, hope, and growth are seeing

    Stories are one way that leaders cement their legacy, inspire action, and define an era. The stories they tell about where a company is going can foreshadow opportunity or foment fear—sometimes unwittingly. Today, leaders are telling employees the story of what AI will mean for them. “No one knows,” some say, leaning into the 2010s-era virtue of transparency. “AI is coming for your job, but it’s coming for mine, too,” say others, in apprehensive solidarity. Still others position AI as a personal superpower, or the dawn of a heroic unknown. Each of these narratives is a choice. Each choice has consequences.

  • Leading with Resilient Optimism

    Leading with Resilient Optimism

    September 29, 2026

    Summary.   

    In this week’s Insider newsletter, managing editor Gretchen Gavett shares an early release article from the upcoming November-December 2026 issue of HBR on what psychology researcher

    The Insider is a weekly, subscriber-only newsletter, where our managing editor curates HBR stories, research, and ideas that senior leaders shouldn’t miss.

  • A Collection of HBR’s Most Insightful Research on AI at Work

    A Collection of HBR’s Most Insightful Research on AI at Work

    Illustration by Minjo Jung

    Summary.   

    Research on AI in the workplace can show us how the technology is really being used and what it does to the way we work. Recent studies offer lessons for leaders on how employees are actually

    There’s no shortage of assertions and predictions about AI’s impact on work. But what does the research say about what’s actually happening inside organizations—and how can you use it to make better decisions about how AI is implemented at your company?

  • Why Your Employees Override AI

    Why Your Employees Override AI

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  • Closing the Gap Between AI Investment and Financial Return

    Closing the Gap Between AI Investment and Financial Return

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    Summary.   

    Companies today often use AI to pursue low-value opportunities: adding a new feature that doesn’t truly matter to the customer or giving employees tools that save them time but don’t

    Large companies today are abuzz with AI. Leaders have funded pilots, trained their people, upgraded data platforms, and chased the latest models. But when speaking to CFOs about financial impact, the conversation can turn awkward. Firms have invested eagerly in AI, but the returns have been difficult to quantify.