Illustration by Eliot Wyatt
On September 8, 2026, Meta launched Muse, a personal AI agent designed to act on a user’s behalf: filling out forms, negotiating, booking travel, and making purchases. Twelve days later, Amazon blocked Muse from shopping on its site, arguing that third-party agents should identify themselves and obtain a retailer’s permission before transacting on behalf of its customers.
You have a strategy you believe in. But what happens when your boss doesn’t? Cold Call presents this bonus episode from the podcast Coaching Real Leaders, where host and executive coach Muriel Wilkins works with an ambitious leader whose plan to drive growth is at risk because she hasn’t been able to get the alignment she needs from her boss. They explore what’s behind the resistance and how she can approach the relationship, and the strategy, differently. The conversation illustrates a key challenge at the heart of strategy execution: getting the people who need to support your idea on board.
Find more from the Coaching Real Leaders podcast here.
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