Is Your Strategic Plan Too Ambitious? Or Not Ambitious Enough?
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How ambitious should your strategic plan be? Aim too low, and you may settle for incremental gains. Aim too high, and you risk overwhelming the organization. Finding the right balance requires
You’re weighing a plan to enter a new market, launch a new offering, or create a new business division. You have benchmarks in mind and a rough sense of the cost. What you don’t know is whether your idea is ambitious enough to be worth it.
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