AI agents are changing the nature of customer relationships by taking on more of the discovery, comparison, negotiation, and purchasing decisions that companies once controlled through their own
On September 8, 2026, Meta launched Muse, a personal AI agent designed to act on a user’s behalf: filling out forms, negotiating, booking travel, and making purchases. Twelve days later, Amazon blocked Muse from shopping on its site, arguing that third-party agents should identify themselves and obtain a retailer’s permission before transacting on behalf of its customers.
AI isn’t simply replacing sales work or automatically equalizing sales performance; it’s providing disproportionate lift to individuals and organizations that can build systems around
Generative AI has produced two competing views about which workers will benefit most. One view is that AI will narrow performance gaps by giving lower performers templates, answers, and coaching directly in their workflow. The other is that AI will widen those gaps by eliminating routine but necessary work, which will allow top performers to spend more time on higher-value activities where they already have an advantage. At the individual task level, high and low performers may both benefit, but the more important question is which effect dominates on net in real jobs, where workers perform bundles of activities. The answer matters for how firms hire, train, organize teams, and adjust practices built for their current talent mix.
AI is advancing so quickly that companies can’t afford to treat it as simply another productivity tool; it is fundamentally reshaping strategy. In this final episode of our special four-part series on how AI is changing leadership, Wharton professor and AI expert Ethan Mollick explains why leaders need to rethink what their organizations are designed to do—and how work gets done. He discusses how AI agents are changing the role of managers, why companies need to experiment rather than wait for proven playbooks, and how leaders can create competitive advantage when everyone has access to the same frontier models. Mollick is author of the forthcoming book Co-Existence: The Next Phase of AI.
Plus:
Why AI-driven productivity gains can disappear if companies don’t change their processes and incentives
The four capabilities that will become increasingly valuable: deep knowledge, wide knowledge, taste, and agency
Why companies should build for what AI will be capable of, not just what it can do today
In case you missed it, you can find the rest of our AI series below.
is a senior director analyst in the Gartner HR practice. They support CHROs and HR leaders to understand and prepare for AI’s impact on the workforce and shape work for the human-AI era. CV engages with clients and speaks on topics including AI’s impact on headcount and roles, AI’s impact on skills, AI literacy, building AI-readiness across the workforce, and the intersection of inclusion and AI.
In this week’s The Insider newsletter, technology editor Tom Stackpole shares a story from MIT’s Christian Catalini, who argues that when execution is cheap due to AI, verification
The Insider is a weekly, subscriber-only newsletter, where our managing editor curates HBR stories, research, and ideas that senior leaders shouldn’t miss.
Organizations today need to simultaneously perform (run the business reliably for today) and transforming (change the business for tomorrow). The challenge is that most organizations are much
Hierarchy does more than route information; it also verifies: deciding what information means, what deserves the firm’s attention, which outputs can be trusted, and which are worth
Somewhere in your company today, an expert rejected a perfectly plausible answer. A controller caught a revenue figure that counted deferred bookings. A security engineer blocked a release that passed every test but would have handed an AI agent write access to the production database. That override, escalation, or reversal is the most valuable data your firm produces. If you record enough of those moments and use them, alongside everything else your firm knows and measures, to train an AI model that learns from each correction, you could, in theory, eliminate the need for managers to route information and coordinate action. In doing so, execution gets turbocharged by automation. You might even be able to eliminate hierarchy altogether.
AI is changing not only what leaders need to know, but how they need to think. Yet many are struggling to adapt to the speed, uncertainty, and emotional complexity of an
Small and medium-sized businesses (SMBs) have long been at a disadvantage on cybersecurity. State-of-the-art cybersecurity and resilience programs have historically been expensive and pursued only
The cybersecurity outlook for small and medium-sized businesses can seem dire. Cybercriminal and nation-state cyberattacks appear to be on the rise, especially against utilities and small businesses. At the same time, there are new AI-enabled cyber risks, including AI agents from frontier labs breaching confinement and attacking other companies. Generative AI and machine-learning models have also streamlined traditional attack vectors. Phishing lures are now hyper-personalized, vulnerability discovery is exponentially faster, and ransomware operations are automated and ubiquitous.
AI is making it faster and cheaper than ever to turn ideas into prototypes, products, and businesses—but that abundance creates new challenges for leaders. In episode 3 of a special four-part series on how AI is changing leadership, we look at the ways industry leaders are using AI to truly gain a competitive edge and innovate for the future. Cisco Chief Product Officer Jeetu Patel explains how AI is changing the pace and nature of innovation, why human judgment and taste become more important when everyone has access to the same tools, and how companies can use AI to tackle problems they couldn’t have solved before. He also discusses the risks of AI agents, why organizations need new approaches to security and oversight, and how leaders can build a culture that embraces experimentation without sacrificing rigor or accountability.
Plus:
Why deciding what not to build may become more important than deciding what to build
Why every major AI productivity gain can create a new human bottleneck
How Cisco used AI to dramatically accelerate the development of a new integrated management platform