Apple’s “Surprise and shine” event back in September gave us a brand new product in the form of the iPhone Duo, and today’s “Welcome home” event could be about to do the exact same thing.
If the pre-event hype is correct, today’s event will see Apple unveil its HomeView smart home hub that will go toe-to-toe with Amazon’s Echo Show and Google’s Nest Hub devices. Alongside the new device — much more than an iPad fused with a HomePod — we’re expecting to see a comprehensive strategy and a renewed focus from the company on its smart home ambitions.
Apple has reportedly struck deals with manufacturers like LG to help provide a lineup of devices such as thermostats and security cameras that work seamlessly together. Unlike almost every Apple device, the HomeView will launch without access to the App Store. Instead, it will work as a control center for these third-party accessories, with users interacting with it via the Home app or through voice with Siri AI.
The HomeView may be the centerpiece of Apple’s event today, but we’re also expecting to see a revamped Apple TV 4K and an updated HomePod mini speaker.
Two things we’re not expecting to see at today’s event are the rumored MacBook Ultra and iPad mini 8 upgrades. If the rumormill is to be believed, then Apple will hold another October event on the 27th to reveal those.
How to watch Apple ‘Welcome home’ event
Apple’s ‘Welcome home’ event was teased by SVP of Worldwide Marketing, Greg Joswiak, who shared a video revealing today’s date, October 13, 2026.
The event is will take place in New York and is set to kick off at 9 a.m. ET / 6 a.m. PT / 2 p.m. BST. New CEO John Ternus will likely introduce the new hardware and we’ll hear from a variety of Apple execs about all the cool stuff it can do.
As with past Apple events, we may see today’s October hardware event covered by an official livestream, accessible directly via a browser on Apple’s website.
Alternatively, you’ll find the stream through Apple’s official YouTube channel, the Apple TV app and, when it launches, I’ll embed it below.
Expected announcements
- Apple HomeView: Apple’s first ever smart home hub, that will consist of a 6-inch screen and speaker system powered by an A18 chip and 8GB of RAM. It will reportedly come in eithe standalone or wall-mounted options. Price could be around $350/£350.
- Apple 4K TV (2026): A refreshed version of Apple’s impressive set-top box with the same outward design but a new A19 chip, Siri AI capabilities and a redesigned remote control.
- Apple HomePod mini 2: A brand new mini smart speaker that will keep the same design as the current version but will come with new colors, an upgraded S10 processor and support for Siri AI.
Apple event: Live Updates
A partnership to keep the price down
Building out a fully-featured smart home doesn’t come cheap. Rumors claim Apple’s new HomeView could cost around $350 — quite a bit more than the likes of the $249 Echo Show from Amazon.
Apple has never been shy about aggressive pricing, but it won’t be shouldering all the cost. A recent report from Bloomberg says that an “unusual” partnership with LG and Schneider Electric SE means Apple will be able to offer a compatible smart doorbell, deadbolt lock, and thermostat as well as indoor and outdoor security cameras at a much lower cost than if it had developed them in-house.
“By letting LG do much of the heavy lifting, Apple can offer a more affordable lineup without sacrificing control over the experience,” the report claims.
The smart home industry is lucrative, but fragmented — Apple could change that
I understand why Apple wants to make a splash in the smart home world. According to a recent report, the global smart home products market was valued at $169 billion in 2025 and is predicted to grow to $385 billion by 2035.
The problem is that kitting out your home to be fully automated involves a complex web of products, ecosystems and processes. Amazon’s Alexa and Google’s Nest platforms are established, but manufacturers like LG, Samsung and Sony are also in the mix. The open-source connectivity standard Matter has helped things somewhat, but it’s yet another system consumers have to be able to idenfity.
Apple will reportedly use today’s event to lay out the “Apple Home Collection” that will be effectively a fully-enclosed smart home starter kit that will appeal to the billions of iPhone users out there.
What I’m expecting (and what I’m not)
There’s been some pretty solid rumors and leaks that give us a good idea of what to expect today. And, unfortunately, it doesn’t look like we’ll be seeing any new MacBooks or iPads today. Those are usually a staple of October events, but today Apple is going to focus on the smart home.
It’s traditionally an area where the company has played on the periphery — I love my OG HomePod but Apple’s smart speakers have been outstripped by rivals from Google and Amazon. So, I’m expecting three or four concrete things from today’s event:
- A new screen-based smart home hub that’s likely to be called the Apple HomeView
- A new Apple TV 4K device.
- A new HomePod or HomePod mini — most likely the latter.
- An outline of third-party HomeKit devices engineered to work with HomeView and Siri AI to create a trusted ecosystem.
Welcome to our coverage of today’s Apple event
Hello and welcome to today’s live blog covering Apple’s October 2026 hardware event. While the iPhone event in September is a fixture of the tech release calendar, an October event is less certain. Today, Apple is believed to be taking a giant step towards cementing its smart home ambitions.
We’re likely to see new products, as well as hear about some interesting partnerships in the smart home space that could see Apple mount a serious challenge towards the likes of Amazon and Google. Stay tuned!
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