Tarık Kızılkaya/Stocksy
Summary.
Companies facing constant disruption need a way to renew themselves without waiting for strategy to arrive from the top. At OCP, a Moroccan fertilizer company, leaders created “disciplined
In 2006, Mostafa Terrab, one of this article’s co-authors, was appointed directeur général of OCP, a Moroccan fertilizer company. He was immediately charged with transforming the financially struggling phosphate-rock producer into a firm intent on feeding the world sustainably through high-quality plant and animal nutrition.
Read more on Innovation or related topics Disruptive innovation, Open innovation, Digital transformation and Leadership and managing people