The HBR Guide to Killing Projects 

the-hbr-guide-to-killing-projects 

The HBR Guide to Killing Projects 

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Summary.   

Tesla recently decided to wind down the production of the Cybertruck, which raises a question for leaders in any industry: How do you know when to abandon an initiative that once seemed promising?

Tesla is pulling the plug on one of its most ambitious and highly visible products. On November 6, CEO Elon Musk announced that the company would end production of the Cybertruck around the middle of 2027, freeing up capacity at its Texas factory to manufacture the Cybercab, its autonomous robotaxi.