HBR Staff
Summary.
When organizations embark on strategic change, senior leaders often assume that agreeing on a new direction is enough to secure commitment. But intellectual agreement is not
When organizations embark on strategic change, leaders tend to focus first on defining the new direction, often in the form of a purpose statement, and assume that commitment will follow. The top management team then develops the strategy and sets priorities. Finally, they turn to the mechanics of communicating the strategy to the rest of the organization.
Read more on Collaboration and teams or related topics Teams, Leading teams, Leadership and managing people, Leadership vision, Change management, Psychology and Behavioral science
